White Town was originally the name of a band formed by Mishra in 1989, inspired by a Pixies concert he had attended. Initially, there were other members on guitar, bass, and drums; they played support gigs for various bands, most notably Primal Scream. In 1990, the project released its first self-financed record, White Town EP, on 7" vinyl. This featured Nick Glyn-Davies on drums and Sean Deegan on bass, with Mishra on guitar and vocals. Sean Phillips, who is credited as a guitarist on the EP, joined the band shortly before the release. In time, Deegan and Glyn-Davies left and were replaced live by a drum machine and Leon Wilson on guitar. The rest of the band drifted away in the autumn of 1990, and Mishra continued with the project as a one-man band from then on, occasionally collaborating with musicians such as Gary Thatcher of the Beekeepers on guitar. The lead single from White Town's second album, Women in Technology, titled "Your Woman", reached No. 1 on the UK Singles Chart in January 1997. It also peaked at No. 1 in Spain and Iceland; No. 2 in Australia; No. 4 in Canada, Denmark, and Finland; and No. 23 on the U.S. Pop Airplay chart. After a troubled working relationship with EMI, Mishra was dropped from the label in 1997. Since then, he has gone back to working with indie labels such as Parasol Records. In 2006, he contributed the song "The PNAC Cabal" to the charity album Voyces United for UNHCR. The EP A New Surprise was released in September 2006 by Swedish indie label Heavenly Pop Hits, and was followed by the album Don't Mention the War, which launched Mishra's own Bzangy Records label. A 7" White Town single titled "I Wanna Be Your Ex", with the B-side "Rainy Day", was released by Golly Jane Records in November 2014. Mishra released the albums Deemab and Polyamory in 2019. As of March 2020, he accumulates over 500,000 Spotify streams per month; his work received a boost in popularity in 2020 when Dua Lipa sampled the same trumpet hook White Town sampled in "Your Woman" in her song "Love Again".

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